About

Built By KPIs turns a coaching team's day-to-day activity into one clear, live view of what is working, so the business spends less time guessing in spreadsheets and more time coaching.

What Built By KPIs does

Built By KPIs is a performance platform for online fitness coaching businesses. It pulls setter activity, sales calls, client management and revenue into a single place, then rolls it up into dashboards and monthly reports the whole team can read at a glance.

• Setter tracking. Every setter's outreach, replies, calls pitched and calls booked, with response and booking rates, so the strong setters are easy to see and reward.
• Sales tracking. Every sales call logged with show rate, close rate, cash collected and contracted revenue, broken down by lead source.
• Client management. Program durations, renewals, extensions and lifetime value across the whole client base, so nobody slips through the cracks.
• Reporting. A CEO dashboard, month-end reports, return on ad spend and a running view of the numbers that actually move the business.
• Integrations. Connects to the tools coaches already use, so bookings, leads and pipeline sync in automatically.

Built by a coach, for coaches

Built By KPIs comes from inside the industry it serves. It was created by Dawson, founder of the coaching business Built Beyond Limits, who built the first version to run his own team. He needed one honest view of the numbers that move a coaching business, setter output, close rates, cash collected and client retention, and nothing off the shelf fit the way coaches actually work.

So he built it, used it to run Built Beyond Limits day to day, and then opened it up to the other coaches who wanted the same clarity. Every feature exists because a coaching business needed it in practice, not because it looked good on a roadmap.